Circle with questions: How many visits your events? What direction are the visitors coming from? Was the campaign successful? How are people moving on the street? When on the day is it the most busy?

Analyze your visitors, increase attraction!

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Data-Driven City Development

Taking on the challenge from e-commerce, you cannot just guess or trust your gut feeling! We can help you with objective knowledge. For a growing, attractive city center you need to have knowledge of your commercial streets and visitors. Deeper insights lead to better decisions.

Leave out the guesswork and let in the correct data!


Correct Decisions Made Easy

Common Reality


You are at the heart of things in the city center, needing to meet diverse requests and agendas from a varied group of  stakeholders. Arranging events, holding discussions with local politicians, listening to complaints about car parking and so on. Developing and improving the city center is an exciting and tough job. Viscando can help! Imagine you could reliably measure and easily share visitor trends and locations.  Objective facts that everyone can agree on: You, the retailers, real-estate owners and local politicians. Avoid groundless opinions, base your decisions on real facts

 

A good chart speaks for it self!

A Flexible Solution

 

Icoin Otus3D camera
Cost efficient solution where each system can measure a whole crossing or square.
Icon pedestrian, bicycle and car
One system for every type of visitor gives you a complete picture of visitor behavior.
icon for events with a tent, a balloon and a wheel
Permanent or temporary measurements for events, traffic diversions and more.
Icon with a glass zooming in on a leaf
GDPR approved real-time data with accuracy verified in independent real-life test.

Data visualization

Laptop displaying a map with the location of several Otus3D

Web Service

With our VisualDB web service you can dig deep into the data or get an instant overview. Click and drag to adjust. Stylish, easy to understand and simple to use in your presentations, newsletters or online.
Laptop displaying the montly report from Viscando

Monthly Report

Our tailor-made city center monthly report is designed to present key figures and diagrams on a one page, simple overview. Add your own text, info about events etc. and share it with your stakeholders.

Case Study: Liveable Stockholm

Important areas that the public road authorities and City of Stockholm wanted to investigate:

  • How do pedestrians and cyclists move through the remodeled location?
  • How well does having the cycle path in the middle of the street work?
  • What happens when cyclists reach the intersection between Norrtullsgatan and Surbrunnsgatan?
  • How does the interaction with vehicles work at the intersection?

 


“Both citizens of Stockholm and visitors appreciate this. We are constantly looking for new places that we can develop and improve to make Stockholm more liveable,” says Trafikborgarrådet Daniel Helldén

Background

The City of Stockholm has a project called “Levande Stockholm” (Liveable Stockholm). The aim is to make the city more enjoyable and friendly for walking. This is done by expanding the space for pedestrians and making the place more pleasant and accessible. A total of 20 places in Stockholm city were temporarily re-designed during summer 2018, one of which was Norrtullsgatan. Although the changes are not permanent, there are plans for them to become so. But first they asked Viscando to investigate how the new layout worked in practice.

Analysis

All movement patterns through the area have been mapped using Viscando’s unique solution, based on 3D and Artificial Intelligence (AI). This gives a visual and comprehensive picture of the traffic, movement, flow, and speed. The images show parts of the result.

  • The majority of cyclists and pedestrians tend to be on the correct designated surface.
  • The yellow ellipses, however, show a relatively strong tendency for both pedestrians and cyclists to take shortcuts.
  • Analysis and visualization of cyclists' speed show that they clearly lower their speed as they approach the intersection with Surbrunnsgatan.

Stockholm City Conclusions

The traffic office has recently received the results of Viscando’s measurements and analyses. This gives the planning office a much better opportunity to improve and optimize the design before it is made permanent. Conclusions from the Traffic Office and Theodor Bratt are:

  • We can clearly see that the tendency to take a shortcut through the area is more pronounced than we had anticipated. We will take this into account in the final design. We will also reconsider the design and location of the cycle path.
  • The interaction of bicyclists with other road users still seems to work relatively well and, in general, they keep a low speed through the area.
  • We should change the location and number of items and plants in the final design to allow freer movement and better overview for pedestrians.

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