Circle with questions: How many visits your events? What direction are the visitors coming from? Was the campaign successful? How are people moving on the street? When on the day is it the most busy?

Analyze your visitors, increase attraction!

Computer screen showing how Viscando VisualDB looks

Data-driven city development

Taking on the challenge from e-commerce, you can't just guess or trust your gut feeling! We help you with objective knowledge. For a growing, attractive city centre you are required to have knowledge of your commercial streets and its visitors. Deeper insights lead to better decisions.

Leave the guesswork out and let correct data in!


Correct decisions made easy

Common reality


You are at the heart of things in the city centre, needing to meet diverse requests and agendas from a varied group of  stakeholders. Arrange events, discuss with local politicians, listen to complaints about car parking and so on. It’s an exciting and tough job to develop and improve the city centre. Viscando can help!. Imagine you could reliably measure and easily share the visitor trends and whereabouts.  Objective facts that everyone can agree upon: You, the retailers, real estate owners and municipality politicians. Avoid baseless opinions, ground you decisions on real facts.

 

A good chart speaks for it self!

A flexible solution

 

Icoin Otus3D camera
Cost efficient solution where each system can measure a whole crossing or square.
Icon pedestrian, bicycle and car
One system for all types of visitors gives you the complete picture of visitor’s behaviour.
icon for events with a tent, a balloon and a wheel
Permanent or temporary measurements for events, traffic diversions and more.
Icon with a glass zooming in on a leaf
GDPR approved real-time data with accuracy verified in independent real-life test.

Data visualization

Laptop displaying a map with the location of several Otus3D

Web service

With our web service VisualDB you can dig deep into the data or get an instant overview. Click and drag to adjust. Stylish, easy to understand and simple to use in your presentations, newsletters or on the web.
Laptop displaying the montly report from Viscando

Monthly report

Our tailor-made city centre monthly report is designed to present key numbers and diagrams on a one sheet, simple overview. Add your own text, info about events etc. and share with your stake holders.

Customer case: Liveable Stockholm

Important parts that the road authorities and City of Stockholm would investigate:

  • How do pedestrians and cyclists move through the remodeled location?
  • How well does it work with bicycle track in the middle of the street?
  • What happens when bicyclists reach the intersection between Norrtullsgatan and Surbrunnsgatan?
  • How does the interaction with motor vehicles work in the intersection?

 


- Both citizens of Stockholm and visitors appreciate this. We constantly look for new places that we can develop and improve to make Stockholm more liveable, says Trafikborgarrådet Daniel Helldén

Background

The City of Stockholm has a project called “Levande Stockholm” (Livable Stockholm). The aim is to make the city more enjoyable and friendly for walking. This is done by expanding the space for pedestrians and making the place more pleasant and accessible. A total of 20 places in Stockholm city were temporary re-designed during summer 2018 and one of them is Norrtullsgatan. Although the changes are not permanent, there are plans to do so. But first they asked Viscando to investigate how the new layout worked out in practice.

Analysis

Through Viscando's unique solution, based on 3D and Artificial Intelligence (AI), all motion patterns throughout the area have been mapped. This gives a visual and comprehensive picture of the traffic, movement, flow and speed. The images show parts of the result.

  • The majority of cyclists and pedestrians tend to be on the respective designated surface.
  • The yellow ellipses, however, show a relatively strong tendency for both pedestrians and cyclists to take shortcuts.
  • Analysis and visualization of cyclists' speed shows that they clearly lower their speed as they approach the intersection with Surbrunnsgatan

Stockholm City Conclusions

The traffic office has recently received the results of Viscando's measurements and analyzes. This gives the planning office a much better opportunity to improve and optimize the design before it is permanented. Conclusions from the Traffic Office and Theodor Bratt are:

  • We can clearly see that the tendency to take the shortcut through the area is more pronounced than we anticipated. In the final design, we will take this into account. Also, we will alse reconsider the design and location of the bicycle pathway.
  • The interaction of bicyclists with other road users still seems to work relatively well and, in general, they keep a low speed through the area.
  • We should change the location and amount of furniture and plants in the final design to allow a more free movement and better overview for the pedestrians

Compete with e-commerce

Subscribe to Viscando's newsletter

Read more on how we take care of your credentials